Effective leaders filter communication through the “why.” The “why” of an organization is it’s purpose and vision.
When the communication of the organization isn’t driven by the leader and/or the “why,” it is by default communicating something…something less than desirable. Noise, dissent, silos, internal conflict, inconsistency, confusion, etc.
Ineffective leaders never clarify the “why,” or simply can’t stick to it. They become distracted by side issues or by trying to please too many disparate concerns. They may have tons of charisma but lack the discipline to either clarify or stick to the “why.”