Leadership, Communication, and the “Why”
Leadership, communication, and the "why"

Effective leaders filter communication through the “why.” The “why” of an organization is it’s purpose and vision. When the communication of the organization isn’t driven by the leader and/or the “why,” it is by default communicating something…something less than desirable. Noise, dissent, silos, internal conflict, inconsistency, confusion, etc. Ineffective leaders never clarify the “why,” or […]

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